I have been seeing this brand everywhere. From Youtubers to Instagrammers all promoting it, I decided to do a little research myself.
‘Function of Beauty’ is a shampoo and conditioner brand based in New York and their concept behind it is to give individuals the best hair products that cater to their own personal needs and goals by gathering data from an online questionnaire on their website. Their products are cruelty-free (no animal testing ever), 100% vegan, and never contain any ingredients made or derived from animals. They also give you the option to return an item if something’s not quite right for you, just let them know within 30 days and they’ll either reformulate it for you or give you a full refund. They are big on giving the customer exactly what they need and the best products for that, which I think is everything a brand in this day and age should be.
This company was started by Zahir Dossa after he found a gap in the market for such a product. He quickly discovered that the term, ‘the customer is always right’ which seems like such a simple statement, was actually not getting met but overlooked by the beauty industry as a whole. “Through a series of random events during my Ph.D. and beyond, I learned that women had a huge unmet need in hair care and that the industry was not really changing,”.