We had to create a window display and accompanying digital display, demonstrating synergy in presenting brand identity across retail and digital formats, to promote ‘what’s new’ and ‘most wanted’ for & Other Stories, using XR (extended reality).
We used photoshop to create a digital web-site mock up that included a map of the capital city that the store was based in e.g. London store = London map.
It has pins that are projected onto the map that shows you different places a collaborator that has worked with &Other Stories liked going to and recommends in their home city. Places like restaurants, exhibitions, places that inspired their pieces.