The Good Wife’s Guide

We had to create, publish and exhibit a printed brandzine to connect with and grow TSPTR’s younger female audience.

So we created a parody zine, that was inspired by ‘The Good Wife’s Guide’. It included 50s quotes from this guide, which we contrasted with 21st century memes as a way of making it funny and relatable.

We wanted to conflict and obverse what was typically expected of women in their matriarchal role within society, with a countrfeit of rebellion.

SKILLS

PHOTOSHOP CREATION OF ZINE’S FRONT & BACK COVER

IDEA GENERATION

CONCEPT DESIGN