Spring Energy

For my final project, we had to choose one of the three projects we had done earlier in the year (ASOS, & Other Stories or TSPTR) and come up with a different outcome by doing more research and using our feedback from the first time round to guide us. I decided to re-do my &…

TSPTR Zine Publishing Project

The Good Wife’s Guide We had to create, publish and exhibit a printed brandzine to connect with and grow TSPTR’s younger female audience. So we created a parody zine, that was inspired by ‘The Good Wife’s Guide’. It included 50s quotes from this guide, which we contrasted with 21st century memes as a way of…

& OTHER STORIES Visual Merchandising Project

HOTSPOT We had to create a window display and accompanying digital display, demonstrating synergy in presenting brand identity across retail and digital formats, to promote ‘what’s new’ and ‘most wanted’ for & Other Stories, using XR (extended reality). We used photoshop to create a digital web-site mock up that included a map of the capital…

ASOS Photography Project

WE ARE YOUR FRIENDS ASOS’s ethos is that they believe in a world where you have total freedom to be you, without judgement. To experiment. To express yourself. Using this as a theme, we developed 3 different concepts, and chose to show a variety of forms of self-expression; hair, fashion, tattoo’s and make-up. SKILLS Photographer…

Visual Inspiration

I wanted this post to be less about the writing and more about the imagery. So here are three mood boards I made, that helped me with my project at uni and were the starting point I needed when visualising a concept for my fragrance project. I’m not going to tell you what they represent because I…

Adererror: Their Story

For my final project of the year, here at University, I thought I would share my findings with you about a new brand that I had never heard of, and one that inspired me the most out of the brands we were given. If any of you reading this took part in my Instagram Polls,…

Let’s Talk Music

Music is something that I can’t live without. Even as I’m typing this out, I keep having to delete words, because I keep accidentally writing the song lyrics instead (please tell me I’m not the only person who does this…). I wanted to share with you a few of my favourite artists I have been…

Function of Beauty: Their Story

I have been seeing this brand everywhere. From Youtubers to Instagrammers all promoting it, I decided to do a little research myself. ‘Function of Beauty’ is a shampoo and conditioner brand based in New York and their concept behind it is to give individuals the best hair products that cater to their own personal needs and…

Fragrance Photoshoot

One of our uni projects was to come up with a new fragrance brand and the story it would tell. So part of our fragrance brief was to put together a photo shoot that could potentially be used as our marketing images. We had been looking into the idea of having a chemical-based perfume, and…

Summer Trend Alerts SS19

A lot of you liked my Winter Trend alerts post, so I thought I’d come back with another one for you, and this time it’s all about summer baby! So here are my Top 3 Trends that can be added into your everyday style that will instantly have you ready for summer and on it…